The Kabondo Farms Group is seeking funding to build a sweet potato
marketing institute in Kenya which will be based in Nairobi with
subsidiaries in Homa Bay, Trans Nzoia, Kakamega and Kiambu amongst other
sweet potato growing areas in Kenya. These funds will go towards the
promotion of the Kenyan sweet potato farming and consumption in both the
local and international markets.
The marketing agency will focus on the generic promotion of fresh and processed sweet potatoes. Our promotional activities will target the retailers, consumers, farmers, food services as well as food manufacturers in order to increase the intake of nutritious sweet potatoes in Kenya and beyond. In this regard, the Kenyan sweet potato marketing institute will also represent the interests of Kenyan sweet potato growers in the international trade by ensuring consistent market access and adherence to export standards in the EU market.
Part of the funds will go into building the marketing group website while the rest will be used in promotional activities including agricultural shows, online marketing, educational materials, management overheads, creating marketing linkages and funding the offices and logistical operations in Kenya. Farmers and farmer groups interested in participating in the program will be required to make annual membership contributions of Ksh.500 per farmer or Ksh.1500 per farmer group.
The perks of membership will include regular market linkages for your sweet potato produce, being featured on our website where clients from across the world can access your profile, advise on sweet potato export requirements, access to the desired varieties of sweet potatoes , regular updates via SMS on sweet potato prices in Kenya and much more.
The farmers and companies interested in participating in our program are advised to contact the team at the latest opportunity for expression of interest and the payment of membership fee for the marketing institute. We are a work in progress and will in due course appoint a steering board with members drawn from all the leading sweet potato growing areas.
Ongoing work
We are currently in the process of filing applications for funding for the Kenyan Sweet Potato Marketing Institute for the year 2015/2016. For more information about this latest initiative or to express your interest in partnering with us, please send us an email to freerangefarming.info@gmail.com or call 0717444786.
The marketing agency will focus on the generic promotion of fresh and processed sweet potatoes. Our promotional activities will target the retailers, consumers, farmers, food services as well as food manufacturers in order to increase the intake of nutritious sweet potatoes in Kenya and beyond. In this regard, the Kenyan sweet potato marketing institute will also represent the interests of Kenyan sweet potato growers in the international trade by ensuring consistent market access and adherence to export standards in the EU market.
Part of the funds will go into building the marketing group website while the rest will be used in promotional activities including agricultural shows, online marketing, educational materials, management overheads, creating marketing linkages and funding the offices and logistical operations in Kenya. Farmers and farmer groups interested in participating in the program will be required to make annual membership contributions of Ksh.500 per farmer or Ksh.1500 per farmer group.
The perks of membership will include regular market linkages for your sweet potato produce, being featured on our website where clients from across the world can access your profile, advise on sweet potato export requirements, access to the desired varieties of sweet potatoes , regular updates via SMS on sweet potato prices in Kenya and much more.
The farmers and companies interested in participating in our program are advised to contact the team at the latest opportunity for expression of interest and the payment of membership fee for the marketing institute. We are a work in progress and will in due course appoint a steering board with members drawn from all the leading sweet potato growing areas.
Ongoing work
We are currently in the process of filing applications for funding for the Kenyan Sweet Potato Marketing Institute for the year 2015/2016. For more information about this latest initiative or to express your interest in partnering with us, please send us an email to freerangefarming.info@gmail.com or call 0717444786.
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